Are they open about third party tests and willing to share the results? When in doubt, ask for multiple lab tests including from the farm and a third-party lab. They’ll list out contaminants, solvents, and the percentage of cannabinoids. According to White, “brands should be happy to share their results as they’ve invested in those tests. If they aren’t transparent, it’s suspect.” Brands like RITUAL, Care by Design, Humbodlt Apothecary and Kinslips have all gone through rigorous testing standards as they are cannabis derived. Since you can’t travel across state lines with cannabis CBD, industrial hemp CBD brands that have well-sourced farms and openly share tests include Lily CBD, Rosebud, Honey Pot Supply, and Soul Addict.

We also rated the product based on the type of CBD they used: isolate, full-spectrum decarb, broad-spectrum, or distillate. There’s a lot of debate around what is actually best, but our first decision was to give points to CBD oil that contains a range of cannabinoids. While there are certainly people with good reasons for choosing an isolate, there’s a lot of good evidence that CBD works better in combination with other cannabinoids (this is called the “entourage effect”).


Unfortunately, it’s not always easy for consumers to determine which CBD brands and product claims’ are trustworthy. With the growth in popularity of CBD oil, new brands and merchants are coming out every day with promises to offer you the best, high-quality supplement. However, there are few regulations, if any, to help monitor and regulate these claims.

CBD oil is similar to other products in that it is capable of being “watered down.” Some companies will try to eke out a higher profit margin by fooling their customers into thinking they’re getting more for less. It is important to pay attention to the concentration level of the CBD oil you’re buying in order to ensure you’re getting what you’re paying for. Although concentrations of CBD can vary quite a bit across the broad range of CBD products, a quality product will start off having somewhere between 250mg to 1,000mg per fluid ounce. This matters because if you were to purchase a 4 ounce bottle that contained 250mg of CBD, your concentration would be a mere 62.5 mg of CBD per ounce – hardly enough to reap the full benefits of CBD. It’s always important to look at the concentration level of the CBD you’re buying.
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