While it’s surely a good thing to make CBD oil easily available for people all over the world, the increasing popularity of products rich in cannabinoids has a not so pleasant side effect. Driven by the desire to explore this business opportunity and get the most of it, producers use misleading marketing and deceptive advertising to increase profits.
Is it full-spectrum? Full-spectrum is the use of the whole hemp plant vs. an isolate which extracts the CBD from the plant. Using marketing terms like “pure” and “all natural,” isolates are sometimes not hemp at all and synthesized in a lab. While the efficacy of full-spectrum is debated in the scientific community, anecdotes and a study in Israel favor full-spectrum. In addition to potential benefits, there’s another reason you should be buying the whole plant: contamination. Chen notes that isolates are harder to trace back to origin and can be straight-up fake. Overseas lab-made isolates are cheaper than domestic versions, making the potential for contamination high. Utah recently grappled with synthetic CBD when 52 people became sick from an isolate. While isolates can be legitimate (FDA-approved Epiliodex is an isolate), you’re going to have to spend more time researching the brand’s products and practices. Put it this way, if you could get your vitamin C from Sunny D or fresh squeezed OJ, which would you prefer?
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Industrial hemp has low THC levels compared to marijuana specifically cultivated for personal psychoactive use. Whereas marijuana that can be smoked usually contains between five and ten percent THC, industrial hemp contains about one-tenth of that. In order to get a psychoactive effect, one would need to smoke ten or twelve hemp cigarettes over a very short period of time.
CBD is extracted from Industrial Hemp Plants that contain Cannabinoids. You cannot experience any psychoactive effects “High or Stoned” with our products. They all contain less that .3% THC or 0% THC. Every major civilization in history has recognized hemp as #1 on its list of important plants. The ancient Chinese, Indians, Egyptians, Assyrians, Persians, Greeks and Romans all revered hemp as an incomparable source of food and medicine. Now modern science is validating what the ancients all knew — and uncovering exciting new discoveries about CBD. Recently (August 2017) FDA has declared CBD as “beneficial” and is asking now all users of CBD products for their input.
Ultimately, the quality of any CBD oil comes down to the extraction process that’s used, and how well the concentrate is produced and finalized. Here’s the thing, though: like we mentioned earlier, products from the Cannabis ruderalis plant (aka hemp) are assumed to be legal by some as long as they are imported into the U.S. from other countries. The only problem with this, of course, is that raw material from low THC- Plants, such as C. ruderalis is typically low in active cannabinoids, including CBD.
Some companies will hide under a cloak of darkness that the Internet can provide, but it’s a pretty good sign if the company lists an honest-to-goodness phone number you can use to reach real people. The companies with inferior products will often be very difficult to reach. Before ordering, try to reach out to the company. If someone picks up the phone or gets back to you in a timely manner, you’ve probably found a company that not only takes accountability seriously, but cares about their customers and the quality of their products.