To add to the challenges, brands in the CBD space are struggling to verify their own products. Laura White, founder of Soul Addict, started a CBD line after she found it helped her with crippling anxiety. Wanting to create a reliable product in both purity and potency, she’d test on top of the farm’s tests and kept running into the same problem: The lab results didn’t match. When White finally found a farm that had accurate tests, she’d partner with them. A few years later, Soul Addict now sources all its CBD through small, family-run farms in Colorado and White is in the process of integrating her own crops from North Carolina. The lesson she learned? Brands should be constantly testing their product to verify their farms’ reports.
Some companies will hide under a cloak of darkness that the Internet can provide, but it’s a pretty good sign if the company lists an honest-to-goodness phone number you can use to reach real people. The companies with inferior products will often be very difficult to reach. Before ordering, try to reach out to the company. If someone picks up the phone or gets back to you in a timely manner, you’ve probably found a company that not only takes accountability seriously, but cares about their customers and the quality of their products.
While researchers are calling for more robust studies on the role of CBD on mood disorders, there is promising research that points to CBD’s role as an anxiolytic – which means it has anti-anxiety effects. Another study showed CBD to have antidepressant effects comparable to those of the prescription antidepressant Imipramine. We noted above that CBD increases levels of glutamate and serotonin – and it’s these same neurotransmitters that play a crucial role in mood regulation.
At a molecular level, CBD (short for cannabidiol) is CBD, regardless of which plant it comes from. The only difference comes from the full extract that is taken from the plants. Here’s what we mean: Once the plants are harvested, the lab removes the nutrients, including CBD, from the plants in the form of a gooey extract. This extract includes the CBD, but also so much more and this gooey extract is what goes into all the CBD products*. There are actually many cannabinoids other than just cannabidiol (CBD). Some are CBC, CBG, CBN and even THC. THC is the compound found in marijuana that causes the “high” or psychotropic or euphoric effect. As most of us know, marijuana naturally has a fairly high level of this compound. Hemp naturally has a very low level, so low that no one reports any sort of high when using the extract from hemp.
CBD oil is similar to other products in that it is capable of being “watered down.” Some companies will try to eke out a higher profit margin by fooling their customers into thinking they’re getting more for less. It is important to pay attention to the concentration level of the CBD oil you’re buying in order to ensure you’re getting what you’re paying for. Although concentrations of CBD can vary quite a bit across the broad range of CBD products, a quality product will start off having somewhere between 250mg to 1,000mg per fluid ounce. This matters because if you were to purchase a 4 ounce bottle that contained 250mg of CBD, your concentration would be a mere 62.5 mg of CBD per ounce – hardly enough to reap the full benefits of CBD. It’s always important to look at the concentration level of the CBD you’re buying.