CBD is a safe, long-term aid which is why it has gained such momentum and why our customers are turning to it for relief. CBD, scientifically known as cannabidiol, is a non-psychoactive, organic compound found in the hemp plant. When it interacts with the body’s endocannabinoid system, CBD provides powerful health benefits without the side effects of conventional drugs.
But, and there’s always a “but” when it comes to weed in America, unless you’re buying cannabis CBD in a state where weed is recreationally legal or have a medical card in a legalized state, you’re shopping in the unregulated market that is industrial hemp CBD. (Full disclosure: I've worked with restaurants to launch hemp-CBD drinks and am the co-founder of Nice Paper, a site about cannabis.)
Transparent test results that are easily accessible also help customers ensure they’re looking at data that’s relevant to the product they’re actually ordering. Past performance is no guarantee of future results, and a good grade for one batch of product doesn’t always translate to the next round. That’s why responsible testers don’t stop at one good result, but continually update customers with the latest data available on their products.
CBD oil is similar to other products in that it is capable of being “watered down.” Some companies will try to eke out a higher profit margin by fooling their customers into thinking they’re getting more for less. It is important to pay attention to the concentration level of the CBD oil you’re buying in order to ensure you’re getting what you’re paying for. Although concentrations of CBD can vary quite a bit across the broad range of CBD products, a quality product will start off having somewhere between 250mg to 1,000mg per fluid ounce. This matters because if you were to purchase a 4 ounce bottle that contained 250mg of CBD, your concentration would be a mere 62.5 mg of CBD per ounce – hardly enough to reap the full benefits of CBD. It’s always important to look at the concentration level of the CBD you’re buying.