“The need for enhanced bioavailability of the CBD phytonutrient is paramount”, adds Moriarity, “but tricky to accomplish without synthetic chemicals.” Most CBD products do not offer any bioavailability optimization, so 90 percent of the CBD is lost to first-pass effect, a phenomenon of drug metabolism whereby the concentration of a drug is greatly reduced before it reaches systemic circulation.

To add to the challenges, brands in the CBD space are struggling to verify their own products. Laura White, founder of Soul Addict, started a CBD line after she found it helped her with crippling anxiety. Wanting to create a reliable product in both purity and potency, she’d test on top of the farm’s tests and kept running into the same problem: The lab results didn’t match. When White finally found a farm that had accurate tests, she’d partner with them. A few years later, Soul Addict now sources all its CBD through small, family-run farms in Colorado and White is in the process of integrating her own crops from North Carolina. The lesson she learned? Brands should be constantly testing their product to verify their farms’ reports.
Once companies have these test results, sharing them with customers is not just a best practice—it should be a priority. After all, you shouldn’t have to guess what’s in the bottle or wait to read results until a product arrives in your mailbox. That, says Diamond CBD, is why their team makes test results for CBD oils and tinctures available online, right next to the product description.
CBD in all forms has enormous potential. Doctors are excited, the wellness community is excited, and I personally slather hemp CBD on my face to keep eczema at bay and put dropperfuls under my tongue to deal with anxiety. But, like all things marketed as panaceas, be skeptical and do your research before buying. If you’re interested trying CBD, always talk to your doctor first (particularly if you’re on other medication, which can interact with the cannabinoid). Start with a small dose and work your way up

I cannot personally vouch for most of the brands on Amazon currently vs. most of the merchants on our page here, but I include Amazon as a resource for the folks that are comfortable shopping via that platform. You can also find my beginners guide, The Cannabis Oil Companion on Amazon in both paperback and Kindle.  *We have been having some issues with our Amazon widget not displaying below intermittently in certain browsers, trying to troubleshoot this behavior, we apologize if this is not rendering for you.  There is also a text link to Amazon's hemp oil section listed below.
I appreciate your efforts in writing this article & don’t mean to disparage you, but there’s so much information that goes into this discussion & people need to be prepared ahead of time. One very important note is to make sure that nothing in the CBD will be contraindicated with many prescription medications, especially for diabetes, hypertension, blood thinners & anti-platelets for example. If a company’s website says their formula is a “proprietary blend”, call before you buy, please!

Unregulated markets come with some obvious risks; lack of oversight, false claims, the potential for dangerous pesticides and contaminants. Cannabis, in states where it’s legal, is regulated. Sold in state-licensed stores (akin to states controlling liquor stores, except with higher taxes and much stricter regulations) aka dispensaries, you can be confident that the CBD-dominant cannabis tinctures, topicals, vapes, and edibles on shelves are accountable to purity and accuracy tests.
As I mentioned earlier, when consumed, the cannabinoids found in CBD attach themselves to certain receptors in your brain and immune system. One such receptor, the CB2 receptor, helps manage pain and inflammation in your immune system. When you use CBD oil for pain, it impacts the way your brain and body respond to the signals they’re sent—ultimately helping to reduce pain and inflammation.

It is a strict violation of the Food and Drug Administration DSHEA guidelines to make medical claims about the efficacy of CBD products in the treatment of any medical condition or symptom. Although preliminary research has shown tremendous promise of CBD oil helping people in pretty remarkable ways, legitimate CBD companies will refrain from making any direct medical claims. Be very wary of companies that defy this guideline, because if they disregard this particular rule, what other rules are they willing to ignore?

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