To add to the challenges, brands in the CBD space are struggling to verify their own products. Laura White, founder of Soul Addict, started a CBD line after she found it helped her with crippling anxiety. Wanting to create a reliable product in both purity and potency, she’d test on top of the farm’s tests and kept running into the same problem: The lab results didn’t match. When White finally found a farm that had accurate tests, she’d partner with them. A few years later, Soul Addict now sources all its CBD through small, family-run farms in Colorado and White is in the process of integrating her own crops from North Carolina. The lesson she learned? Brands should be constantly testing their product to verify their farms’ reports.
Of course, that data has to be displayed someplace that’s easy for consumers to find. Trustworthy CBD retailers are transparent with their ingredients and test results not just online, but on their products as well. Clear and accurate labeling is key, as it ensures customers never have to wonder what’s in the bottle of CBD oil they ordered—they can always find out at a glance.
In the U.S., we live in a culture where more is often perceived as being better.  And it’s easy, without even thinking about it, to apply that approach to CBD dosing. But when it comes to CBD, more is not necessarily better. In fact, for many, less CBD is more effective. One way to determine your optimal dosage is to start with a small amount of CBD for a couple weeks and then slowly increase your dosage, carefully taking note of symptoms, until you’re seeing the results you want.
When it comes to CBD oil, cheaper is most certainly not always better because the production of quality CBD oil just isn’t cheap. CO2 extraction utilizes complex equipment and a high level of expertise as opposed to the cheaper and easier chemical extraction processes that can leave residue from toxic solvents like butane, propane, and ethanol in the CBD oil. While the CO2 extraction will generally lead to a higher price tag, it does insure quality, purity, and potency – especially when used to extract CBD oil from hemp that has been organically grown in the United States.
Meanwhile, independent testing by accredited laboratories with globally accepted analytical methods ensures the organic extract is intact from pesticides, heavy metals, or microbiological contaminants. And reputable CBD companies have lab results from independent labs available on their websites, this can also be used as an indicator for consumers about what companies are providing high-quality CBD.
• Filtered (Gold) – This is the most processed of the oil extracts. The plant matter is all filtered out, leaving behind a stronger cannabinoid concentration. This oil is more of a gel texture and will be gold in color with a slightly peppery taste. The serving size will once again be 1-2 grains of rice sized servings per day, or as directed by your physician.
For some, having more than trace amounts of Tetrahydrocannabinol (THC) might not be a big deal, but if you’re being drug tested at work, operating heavy machinery, or fall into a number of other categories, you may want to keep the THC to a bare minimum. In order to qualify as a legal hemp product, CBD oil must contain less than 0.03% THC. Look for CBD oil certified to have low levels of, or zero, THC in them. Many reputable sellers do offer products that have absolutely no THC in them at all, so if you are concerned about keeping even trace amounts of TCH out of your body, it is best to look for those products and sellers.
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