Is it full-spectrum? Full-spectrum is the use of the whole hemp plant vs. an isolate which extracts the CBD from the plant. Using marketing terms like “pure” and “all natural,” isolates are sometimes not hemp at all and synthesized in a lab. While the efficacy of full-spectrum is debated in the scientific community, anecdotes and a study in Israel favor full-spectrum. In addition to potential benefits, there’s another reason you should be buying the whole plant: contamination. Chen notes that isolates are harder to trace back to origin and can be straight-up fake. Overseas lab-made isolates are cheaper than domestic versions, making the potential for contamination high. Utah recently grappled with synthetic CBD when 52 people became sick from an isolate. While isolates can be legitimate (FDA-approved Epiliodex is an isolate), you’re going to have to spend more time researching the brand’s products and practices. Put it this way, if you could get your vitamin C from Sunny D or fresh squeezed OJ, which would you prefer?


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Multiple rounds of testing through different independent labs also represents an investment by the seller in creating transparency around their wares. With so many CBD oil purveyors in today’s market, it’s worth shopping around for one that makes sure customers know exactly what’s in every bottle. And if you’re looking to try a CBD product, you can get 50% off of your first order from Diamond CBD by using the code LEAFLY50.
“The need for enhanced bioavailability of the CBD phytonutrient is paramount”, adds Moriarity, “but tricky to accomplish without synthetic chemicals.” Most CBD products do not offer any bioavailability optimization, so 90 percent of the CBD is lost to first-pass effect, a phenomenon of drug metabolism whereby the concentration of a drug is greatly reduced before it reaches systemic circulation.
While researchers are calling for more robust studies on the role of CBD on mood disorders, there is promising research that points to CBD’s role as an anxiolytic – which means it has anti-anxiety effects. Another study showed CBD to have antidepressant effects comparable to those of the prescription antidepressant Imipramine. We noted above that CBD increases levels of glutamate and serotonin – and it’s these same neurotransmitters that play a crucial role in mood regulation.
As I mentioned earlier, when consumed, the cannabinoids found in CBD attach themselves to certain receptors in your brain and immune system. One such receptor, the CB2 receptor, helps manage pain and inflammation in your immune system. When you use CBD oil for pain, it impacts the way your brain and body respond to the signals they’re sent—ultimately helping to reduce pain and inflammation.

That’s why, when it comes to purchasing CBD products, you need to know what to look out for before you start browsing. Do you know which companies have a reputation for producing low-quality versus high-quality CBD products? Do you know which lab results you should ask to see? Or which manufacturing certifications point to quality practices being adhered to?


We gave the highest points to companies that use a CBD distillate for their tinctures. The process of distillation creates an extract that is pure on a molecular level. There are people who think distillate is too pure, and that a full spectrum decarb produces a more effective tincture. But in light of the inconclusive evidence, we prefer a distillate. The process allows for a high degree of control as to the finished product. It’s also odorless and tasteless, so those tinctures tend to taste better.
It was a tough choice, but if you are anxious to order quality CBD oil online and want it delivered as fast as possible, then check out PureKana. Apart from investing a huge amount of resources into customer support, it truly feels as if the team at PureKana really cares about delivering high-quality CBD therapy to suffering individuals all across the country.
To add to the challenges, brands in the CBD space are struggling to verify their own products. Laura White, founder of Soul Addict, started a CBD line after she found it helped her with crippling anxiety. Wanting to create a reliable product in both purity and potency, she’d test on top of the farm’s tests and kept running into the same problem: The lab results didn’t match. When White finally found a farm that had accurate tests, she’d partner with them. A few years later, Soul Addict now sources all its CBD through small, family-run farms in Colorado and White is in the process of integrating her own crops from North Carolina. The lesson she learned? Brands should be constantly testing their product to verify their farms’ reports.
CBD oil is similar to other products in that it is capable of being “watered down.” Some companies will try to eke out a higher profit margin by fooling their customers into thinking they’re getting more for less. It is important to pay attention to the concentration level of the CBD oil you’re buying in order to ensure you’re getting what you’re paying for. Although concentrations of CBD can vary quite a bit across the broad range of CBD products, a quality product will start off having somewhere between 250mg to 1,000mg per fluid ounce. This matters because if you were to purchase a 4 ounce bottle that contained 250mg of CBD, your concentration would be a mere 62.5 mg of CBD per ounce – hardly enough to reap the full benefits of CBD. It’s always important to look at the concentration level of the CBD you’re buying.
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