CBD testing shouldn’t just tell you what’s in a CBD oil, which is usually CBD along with a carrier oil like grapeseed oil and maybe some other essential oils for flavor. It should also let you know what’s not in the package. Thorough testing can confirm that the oil you’re buying is not only real CBD, but that it’s free of contaminants like pesticides and synthetic CBD substitutes.
To add to the challenges, brands in the CBD space are struggling to verify their own products. Laura White, founder of Soul Addict, started a CBD line after she found it helped her with crippling anxiety. Wanting to create a reliable product in both purity and potency, she’d test on top of the farm’s tests and kept running into the same problem: The lab results didn’t match. When White finally found a farm that had accurate tests, she’d partner with them. A few years later, Soul Addict now sources all its CBD through small, family-run farms in Colorado and White is in the process of integrating her own crops from North Carolina. The lesson she learned? Brands should be constantly testing their product to verify their farms’ reports.