Look for brands who source their cannabinoids from organic-certified, hemp-grown farms in pristine regions of Europe. “The German regulatory system is strict and enforced, providing confidence in the superiority of their harvest, processes, and extraction quality,” adds Moriarity. Organic hemp grown in Europe must also adhere to EU’s strict organic standards, which are stricter than in the U.S. and highly audited. Also, look for ingredients that are certified organic and wildcrafted.
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CBD oil is similar to other products in that it is capable of being “watered down.” Some companies will try to eke out a higher profit margin by fooling their customers into thinking they’re getting more for less. It is important to pay attention to the concentration level of the CBD oil you’re buying in order to ensure you’re getting what you’re paying for. Although concentrations of CBD can vary quite a bit across the broad range of CBD products, a quality product will start off having somewhere between 250mg to 1,000mg per fluid ounce. This matters because if you were to purchase a 4 ounce bottle that contained 250mg of CBD, your concentration would be a mere 62.5 mg of CBD per ounce – hardly enough to reap the full benefits of CBD. It’s always important to look at the concentration level of the CBD you’re buying.