To add to the challenges, brands in the CBD space are struggling to verify their own products. Laura White, founder of Soul Addict, started a CBD line after she found it helped her with crippling anxiety. Wanting to create a reliable product in both purity and potency, she’d test on top of the farm’s tests and kept running into the same problem: The lab results didn’t match. When White finally found a farm that had accurate tests, she’d partner with them. A few years later, Soul Addict now sources all its CBD through small, family-run farms in Colorado and White is in the process of integrating her own crops from North Carolina. The lesson she learned? Brands should be constantly testing their product to verify their farms’ reports.
Some industry insiders argue that organic, pharmaceutical-grade ethanol, which is a grain alcohol, is optimal and eliminates certain toxins and residues in the raw plant material itself. But others say that while this extraction method yields a high amount of cannabinoids and is GRAS (Generally Recognized as Safe) for human consumption, it destroys the plant’s waxes, leading to a less potent oil.
I would recommend always going with a full spectrum oil. Some people say to use nothing but pure 100% CBD, but if you do a little research you’ll see that most doctors will say that the full-spectrum products with terpenes etc are much more potent and effective. I would only use the CBD isolate if I was concerned about an upcoming drug test (full spectrum has trace amounts of THC in it)

The compounds found within cannabis (known as cannabinoids) are very similar to the ones produced naturally by our bodies. These cannabinoids have been observed to relieve the symptoms of various conditions by attaching themselves to particular receptors in the brain, thereby blocking or boosting certain signals. This can help bring calm to an otherwise stressful situation.


Are they open about third party tests and willing to share the results? When in doubt, ask for multiple lab tests including from the farm and a third-party lab. They’ll list out contaminants, solvents, and the percentage of cannabinoids. According to White, “brands should be happy to share their results as they’ve invested in those tests. If they aren’t transparent, it’s suspect.” Brands like RITUAL, Care by Design, Humbodlt Apothecary and Kinslips have all gone through rigorous testing standards as they are cannabis derived. Since you can’t travel across state lines with cannabis CBD, industrial hemp CBD brands that have well-sourced farms and openly share tests include Lily CBD, Rosebud, Honey Pot Supply, and Soul Addict.
Filtered oil has been through the most processing. Generally, filtered oil has been decarboxylated and then even further refined by filtering out the phytochemicals and plant materials. This makes the oil gold in color which is often considered the highest quality compared to raw or decarboxylated oil. Filtered oil is commonly referred to as “gold” CBD oil and is very popular among consumers. It also tends to be the most expensive, but this isn’t always the case.
This may seem like a repeat of an earlier question, but while that question related to concentration of CBD in the product, this is simply a question of how much you’re getting in total. Most bottles are labeled in a similar way – “1,000mg CBD Oil” or “1,000mg Hemp Extract” – which generally means the entire bottle contains a total of 1,000mg of CBD.
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