Look for brands who source their cannabinoids from organic-certified, hemp-grown farms in pristine regions of Europe. “The German regulatory system is strict and enforced, providing confidence in the superiority of their harvest, processes, and extraction quality,” adds Moriarity. Organic hemp grown in Europe must also adhere to EU’s strict organic standards, which are stricter than in the U.S. and highly audited. Also, look for ingredients that are certified organic and wildcrafted.
“The need for enhanced bioavailability of the CBD phytonutrient is paramount”, adds Moriarity, “but tricky to accomplish without synthetic chemicals.” Most CBD products do not offer any bioavailability optimization, so 90 percent of the CBD is lost to first-pass effect, a phenomenon of drug metabolism whereby the concentration of a drug is greatly reduced before it reaches systemic circulation.
CBD, and any cannabinoid intended to be ingested, is a food supplement. With any food or vitamin supplement, it is always best to consult a physician before making a change. This is especially true if there are current prescription medications in your life. We are not physicians and cannot diagnose, treat, or cure any symptoms. It is not recommended that pregnant or breastfeeding women ingest CBD as there is simply not enough research to determine the impact to the child. With that said, all mammals can see benefits from CBD as we all have the same endocannabinoid system that cannabinoids like CBD can support.
When buying industrial hemp CBD, i.e. everything you see outside of a state-licensed dispensary, all bets are off. Because the legality of industrial hemp is in flux, companies that use hemp CBD operate in a gray market with no oversight. Nick Mosely, Chief Science Officer of a testing lab in Washington explained that “everything currently on the market for interstate CBD sales is unregulated.” And product labels can be wildly different from what's actually contained in the product. Multiple studies of CBD oil sold online have repeatedly exposed brands that misrepresent purity and CBD dosage levels.
CBD oil is similar to other products in that it is capable of being “watered down.” Some companies will try to eke out a higher profit margin by fooling their customers into thinking they’re getting more for less. It is important to pay attention to the concentration level of the CBD oil you’re buying in order to ensure you’re getting what you’re paying for. Although concentrations of CBD can vary quite a bit across the broad range of CBD products, a quality product will start off having somewhere between 250mg to 1,000mg per fluid ounce. This matters because if you were to purchase a 4 ounce bottle that contained 250mg of CBD, your concentration would be a mere 62.5 mg of CBD per ounce – hardly enough to reap the full benefits of CBD. It’s always important to look at the concentration level of the CBD you’re buying.